You’ll travel from Bologna into Italy’s legendary Motor Valley for an up-close look at both Ferrari and Lamborghini museums—plus a peek inside their factories with your local guide. Enjoy an authentic four-course Bolognese lunch along the way and soak up stories you won’t find online. It’s more personal than you’d think.
“You can smell the leather before you even see the cars,” our guide Marco grinned as we stepped into the Lamborghini Museum. He was right — it hit me first, that mix of new upholstery and something almost metallic in the air. I’d never been this close to a Miura before; honestly, I didn’t expect to get so nerdy about car interiors, but here we were, tracing the curve of a Countach while Marco told us how each one is still finished by hand. I tried to say “grazie” like a local when one of the mechanics nodded at us — probably butchered it, but he smiled anyway.
The drive from Bologna out into what they call the Italian Motor Valley was smoother than I thought — Mercedes van, air conditioning humming quietly, fields blurring past. At Maranello, the Ferrari Museum felt almost like a shrine. There’s this room dedicated just to Enzo Ferrari himself; it’s quieter there, people sort of whispering without meaning to. The main hall is louder — kids pointing at Schumacher’s F2004, grown-ups taking selfies with cars they’ve only seen on screens before. We did the factory bus tour too (you stay on the bus), rolling past buildings designed by architects whose names I can’t pronounce. The guide pointed out Fiorano track through the window — you could just make out tire marks in the distance.
Lunch was somewhere between those two stops — four courses, real Bolognese stuff. Tagliatelle with ragù that tasted like someone’s nonna had been stirring it since morning. I’m not sure if it was the food or just being surrounded by people who really love these cars (and talk about them like family), but it felt oddly homey for such a high-octane day.
I keep thinking about that moment in the Lamborghini upholstery room — all those colors and textures laid out like candy, and someone quietly stitching leather under bright lights while we shuffled past. It’s not what I expected to remember most from a day trip to Ferrari and Lamborghini headquarters, but there you go.
No, but transfers are provided from Bologna in a luxury Mercedes van.
Yes, entry to both museums is included in the tour price.
No, visitors remain on the bus during the Ferrari factory tour and do not enter buildings.
Yes, an authentic four-course Bolognese lunch is included.
The Lamborghini factory walking tour lasts about 50 minutes.
Yes, there is an extra charge of €50 per person for that option.
Yes, tours are operated in English with a local guide or assistant.
Your day includes all museum entries for both Ferrari and Lamborghini, transfers by licensed luxury Mercedes van from Bologna, a generous four-course traditional Bolognese lunch at a local restaurant, privileged entrances so you skip lines, plus an English-speaking personal assistant guiding you throughout—taxes and fees are already covered too.
Do you need help planning your next activity?