You’ll dive into central London’s quirks as you solve clues sent to your phone and wander from Piccadilly Circus through Covent Garden to Soho. Pause at tucked-away pubs (one with Dickens history), spot odd details you’d usually miss, and compete against friends or just take your time — it’s the kind of day out you’ll remember long after you finish.
We started right in the middle of Piccadilly Circus, surrounded by that usual London hum — buses grumbling past, a street performer somewhere behind us playing something jazzy. The first clue popped up on my phone and honestly, I thought we’d breeze through it. Nope. We stood there squinting at a statue, arguing about whether “Eros” was the answer or just a distraction. A couple walked by and gave us a knowing smile — maybe they’d done this treasure hunt before? Or maybe we just looked lost (we were).
The walk took us through streets I’d never noticed before, even though I’ve lived in London for years. Our local guide wasn’t there in person, but their little messages felt like someone nudging us along (“Look up!” one said — and suddenly there was this weird little blue plaque above a bakery). At Covent Garden we ducked into an old tavern for a pint; apparently Dickens used to drink here? It smelled like wood polish and spilled ale, which sounds gross but actually felt kind of comforting after all that pavement.
Seven Dials was next — I always get turned around there, so the clue about “seven faces” made me laugh out loud. We saw a group of teenagers cycling past pulling wheelies down a side street, which somehow fit the mood: everyone’s chasing something in London. By the time we reached Soho for the last pub stop (sticky tables, friendly bartender who called me “love”), my feet were tired but my brain was still buzzing from all those riddles. The leaderboard said we weren’t fast, but who cares? I still think about that one clue near Neal Street — never would’ve found it on my own.
The average duration is 2.5 to 3.5 hours to complete the full trail.
The experience begins at Piccadilly Circus in central London.
Yes, it’s suitable for all fitness levels and children can join in strollers or prams.
No set start time — you can play anytime that suits you.
Yes, hints are available via your mobile phone if needed during the game.
Yes, public transport options are available close to the route.
You’ll have suggested stops at historic pubs along the way for rest or refreshments.
Your day includes access to 15 cryptic clues sent to your mobile phone as you walk 4.5 km through central London, with hints if needed, leaderboard timing if you’re feeling competitive, and suggested pub stops near Covent Garden and Soho where you can relax before finishing your adventure.
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